The WithLove website detects your IP address. If your IP address location is not from The Netherlands, Belgium, Luxembourg, Sweden, Norway, Australia, New Zealand, Portugal, Finland or Denmark; WithLove blocks the possibility to stream video's. Then only an image is visible, and no play button.
You can easily check your IP address by using the following link Whats my IP?. On this website you can easily check what your IP address location is. Are you in the Netherlands, but it indicates that you are in another country? Then contact your internet service provider.